Canser

In order to place Memorial Sloan Kettering as the leading cancer hospital choice among Hispanics, we developed a documentary-style campaign showing patients how they can go from having Cancer to CanSer, or being who they want to be. For this we reached out to real, Hispanic MSK cancer patients to tell us their stories of how MSK was there for them, every step of their journey, allowing them to finally be who they we're meant to be. The campaign carried TV/OLVs, documentary long-forms and social/digital content.